Sustainability starts in the soil.
LACE Advisory empowers clients in the biotech, biologicals, carbon neutrality, sustainability, food, and agriculture sectors.
Their goal is to help clients navigate and solve everyday business challenges while remaining committed to financial sustainability and supporting the journey toward achieving a balance between manufacturers, distributors, and customers.
The Process
The design process began with a meeting with Kevin Hodges, Managing Partner and Founder of LACE Advisory. He walked me through his current branding and his emotions about it, and we discussed ways he would like it to better represent his brand.
We decided that our key features of this brand were going to be forward motion to represent growth, and a warm color palette to stand out from the green-dominated competition.
